Women are at the heart of our brand, so from day one, we have been donating $1/pair of CAKES sold to women’s health causes through the Breast Cancer Coalition of Rochester. Over time, we have been inspired by many of our customers going through breast cancer and reconstruction surgeries to create more solutions that provide comfort throughout their treatment journeys.
Our first intention with creating this product was to remove the need for the silly pads that come in our sports bras (they never worked, anyway).
However, after launching CAKES, we quickly started hearing from women going through reconstruction that “CAKES changed their lives.” We were blown away. The stories from our inspiring customers facing breast cancer helped us realize the depth of our brand and the opportunity to help women through our solutions.